Sport in society is not only considered as a means of entertainment but also as an approach for social cohesion, health promotion and economic development. Due to the close relationship between sports and society, many startups have been formed in the field of sports. This approach has been formed in Iran since the early 90s, and over time, the number of these startups has increased. Sports startups raised $1.4 billion in Europe in 20221 OR Sports startups like Spartan Race, Airofit and Kymira are revolutionizing sports with innovative solutions for fitness, performance and health. As you know, the word startup is a temporary organization that tends to become a big tree called entrepreneurship. These temporary organizations have three basic characteristics: innovation, scalability and repeatability. They use a lever called technology and technology in order to keep costs constant so they can increase their income exponentially. An example of successful sports startups in App He sees that during the Corona era, they were able to increase their income generating capacity and introduce themselves to the society. What is the difference between a startup and entrepreneurship? What is the difference between a sports startup and a traditional business? Sports startups are necessary in the society, one of the reasons for creating innovation and people's access to sports. Such as fitness apps (Celery, Arman Sports) that have made it easier for people to exercise. Evidence of this approach is the study of Retan (2017), which considers innovation in sports startups to have positive effects on customer participation and the level of community participation.
