The purpose of this study is to find out how Iranian instructional TV Network uses the visuals for instructional contents. The used methodology was quantitative content analysis and the studied group included programs broadcasted by Instructional TV in the summer 2012. Selected by random sampling, 12 days (equal to 12240 minutes) of the programs broadcasted by the Instructional TV were analyzed. Data was collected by author-developed questionnaires. Tables of distribution and Chi-square test were used to analyze data. Instructional TV has been successful in utilization of shot size related to content, formal costume, orderly arrangement of decoration and the amount of images and writings used in proportion to the content, while it failed in utilization of content related decoration. It is recommended to consider the image, as a key element in instructional programs.
