The purpose of the present research was to provide strategies for the development of adventure sports with an emphasis on tourism. This research is an exploratory research that was conducted qualitatively. The statistical population of the research was academic-academic elites (university faculty members in the subject) and executive elites (managers and officials of tourism and sports and activists in the field of sports tourism). The participants in the research were also selected by purposeful sampling up to the limit of saturation (16 people). Data were collected from theoretical and background studies as well as in-depth interviews. In order to analyze the data, three-stage coding was used in the theory of contextualization with the approach of Strauss and Corbin. Validity and reliability according to qualitative research audit (validity, transferability, confirmability, reliability) were done. The code resulting from the interviews and the background of the research was 144 open codes, which after removing commonalities; The number of 39 open codes, and then 8 central codes including marketing and financial support, holding important sports and attractive events, creating a unique identity of the brand of the province, building trust, service quality and providing a complete entertainment and sports package, creating recreational, sports and adventurous places. , strategic and operational management and planning and creating the brand image of the province in sports and adventure tourism were included in the central phenomenon model (development of adventure sports with emphasis on tourism). The current model can give a clear view to the decision makers of Chaharmahal and Bakhtiari province regarding the development of adventure sports by using the sports tourism capacities of the province to make the province a potential brand and destination in this field for the people of Iran and the world.
