This study examines how to build customer loyalty in the online retailing industry of China. It focuses on whoever does online shopping for physical goods in the Business to Consumer (B2C) internet store. The study also discusses the drive mechanism of logistics service quality, energy efficiency, and customer loyalty to the internet store, which is very important for reducing energy consumption and sustainable development under the circular economy. Exploration and empirical tests are performed to identify the relationships among the five dimensions of the logistics service quality and energy efficiency of B2C Internet stores, which enriches the theoretical basis of logistics service quality and energy efficiency in the Internet environment. Considering those five dimensions as antecedent variables, the study has developed and tested a consumer-driven model of consumer loyalty to the B2C Internet retailing system, including five dimensions of logistics service quality and energy efficiency and the two core concepts of relationship quality namely satisfaction and trust. The original model is checked against rival models, and a fitter model is achieved. The findings of this research provide the field with a new insight.
